The Ultimate Guide to Building Successful Brand Partnerships for Your Podcast
Brand Partnerships Are a Long Game. Here’s How to Play It Well
The goal isn’t just to land one deal.
It’s to build meaningful, mutually beneficial partnerships that support your show and your audience for the long haul.
This 4-part framework comes straight from how we work with clients at Wild Poppy Creative Co—and it’s yours to run with.
Part 1: Get Your Sh*t Together
Before you pitch, pause.
✅ Set clear goals for your brand partnership strategy
✅ Build a tracker for potential partners
✅ Create a “dream list” of brands you’d love to work with
✅ Craft a standout media kit that’s as aligned as it is eye-catching
This foundation sets the tone for everything that follows.
Part 2: Pitch, Please
Pitching doesn’t have to feel gross or pushy. When you lead with value and clarity, it becomes a creative conversation.
You’ll want to:
Communicate your podcast’s unique value
Personalize your message to each brand
Focus on alignment, not just numbers
Confidence is key—and we promise, you don’t need to sound like a salesperson.
Part 3: Onboarding + Deliverables
Once you land the “yes,” the real relationship begins.
💼 Manage expectations clearly
📝 Get contracts and deliverables in writing
🎯 Communicate timelines, goals, and creative direction
This is where professionalism = trust = long-term potential.
Part 4: Managing + Renewing
A one-time deal is great. A renewed one is better.
Here’s how to keep it going:
Stay in regular contact with your brand partner
Track performance + share impact
Suggest new ways to collaborate
Be proactive with renewal convos
Consistency keeps your show profitable and respected.
Want to Go Deeper?
🎧 We’ve turned this framework into a free 4-part private podcast:
How to Get and Keep Brand Partnerships
Inside, we dive into the exact methods we use with our clients to build high-integrity, high-value partnerships.
👉 Access the Private Series Here and start pitching with clarity and confidence.
